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FRESH the Movie, Screening April 9th-15th in NYC

March 29, 2010

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

For screening details, click here.

Joel Salatin, featured in FRESH, will be speaking at Columbia University’s Teachers College April 4th at 5pm.

Description: CAN YOU FEED THE WORLD?–ANSWERING ELITISM, PRODUCTION, AND CHOICE:
By far and away the two most common questions asked of Joel Salatin are:  How can we afford local artisanal heritage-based food? And: Is it realistic to think we can really feed the world with a non-industrial food system? Because the local clean food movement, for all its allure, is still only some 2 percent of all food sales, envisioning it as a credible, viable alternative to industrial corporatized genetically modified food seems like pie-in-the-sky dreaming.  Using his own Polyface Farm principles as a foundation, Joel builds this vision one piece at a time by blending theory and practice.  You will never think about the food system the same way again.

View event details and buy tickets here.

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